2026
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30 Seconds, AI, Zero Waste - and a GIM Team Who Made It Work
#NTNUMBA
30 Seconds, AI, Zero Waste - and a GIM Team Who Made It Work
What happens when management theory meets real-world challenges?
This GIM team from NTNU turned a 30–60 second short video into a strategic marketing project combining generative AI, sustainability, and zero-waste thinking.
From defining the marketing objective and target audience, to making tough creative decisions under time pressure, the team applied what they learned at the Graduate Institute of Management to deliver a clear, impactful message and earned 3rd place in a national competition.
This is what learning by doing looks like at GIM:
📊 Strategic thinking
🤖 Smart use of AI
🌱 Sustainability with real impact
Swipe through to see their thoughts, lessons, and behind-the-scenes insights - straight from the students.
30 Seconds, AI, Zero Waste - and a GIM Team Who Made It Work
What happens when management theory meets real-world challenges?
This GIM team from NTNU turned a 30–60 second short video into a strategic marketing project combining generative AI, sustainability, and zero-waste thinking.
From defining the marketing objective and target audience, to making tough creative decisions under time pressure, the team applied what they learned at the Graduate Institute of Management to deliver a clear, impactful message and earned 3rd place in a national competition.
This is what learning by doing looks like at GIM:
📊 Strategic thinking
🤖 Smart use of AI
🌱 Sustainability with real impact
Swipe through to see their thoughts, lessons, and behind-the-scenes insights - straight from the students.
