- Associate Professor
- Wang, Shih-Ju
- Discipline:Marketing Management, Marketing Research, International Business, Consumer Behavior
- E-mail：sjwang@ntnu.edu.tw
- Tel：+886-2-7749-3309
- 江宜芳、王仕茹、黃恆獎(2017), “Rethinking Self-Control: How It Interacts with Goal Temporal Distance, Individual Time Orientation and Regulatory Focus,” 管理學報，第34卷第4期，頁557-576. (TSSCI) (ISSN: 2521-4306)
- Wang, Shih-Ju, Heng-Chiang Huang, and Carolyn Yun-Shiuan Yang (2016), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,” NTU Management Review, 26(2), 37-72.
- Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang, Chia-Lin Chen (2015), How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator, Online Information Review, 39(4), pp. 537-555. (SSCI) (ISSN: 1468-4527)
- Hsu, Chiu-Ping, Heng-Chiang Huang, Jyh-Huei Ger, Shih-Ju Wang (2014), “Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty,” Online Information Review, 38 (1), pp. 78-94. (SSCI) (ISSN: 1468-4527)
- 王仕茹、陳明輝（2013）「專業影評之發行商偏誤及其影評方向對消費者影評接受度之影響：以消費者—發行商認同為干擾因素」，臺大管理論叢，第二十四卷第1期，12月，頁71-100。(TSSCI)(ISSN: 1018-1601)